American Studies 5 Keywords in American Studies: CONSUMERISM
- day and time TTh 3-5:30pm
- location 170 Barrows
- instructor Kathleen Moran
- 1 Units
- Class # 11002
And I encourage you all to go shopping more.
George W. Bush
nspired by Raymond Williams classic text, Keywords: A Vocabulary of Culture and Society, and the recent Keywords of American Cultural Studies (Burgett and Hendler), this course will provide a short and focused introduction to central terms and debates in American Studies. The goal of this course is to:
Enable each student to develop a critical understanding of the keyword (i.e. consumerism)
Familiarize students with some of the major scholarly works on the keyword.
Introduce students to the kind of interdisciplinary inquiry that characterizes our American Studies program.
This course will introduce students to the history and meaning of consumerism as practice, ritual and experience in the United States. We will think about the role of advertising, the rise of consumer spaces like department stores and theme parks, and the environmental challenges of global consumerism.